The platforms know this shift is accelerating. Google’s recent decision to add conversational shopping and AI-mode ads just weeks before the holidays shows how quickly consumer behavior is moving.

Explains how errors in Table 7, especially 17(5) reversals and Column H issues, trigger schema validation failures despite correct data and offers safe ...

The web’s purpose is shifting. Once a link graph – a network of pages for users and crawlers to navigate – it’s rapidly becoming a queryable knowledge graph. For technical SEOs, that means the goal ...

Everyone’s talking about JSON prompting like it’s the next big thing in AI. Look, here’s the deal. Just like every other “revolutionary” AI technique that gets hyped up, JSON prompting isn’t the only ...

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a ...

Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website. Organization schema often gets a bad rap in our ...

Even if you don't have teens or pre-teens in your house, you still may have heard the phrase "what the sigma." Before you play cool by acting like you know what it means when you actually don't, let's ...

This is Part 1 of a four-part series. Amy, 1 a 17-year-old patient of mine, is an intelligent young woman who is about to start an engineering program at a top Canadian university. But, frustratingly ...