OpenAI said Thursday it had struck a licensing agreement to use Disney's characters and other intellectual property.

Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

A website traffic tool can help you compete in the digital marketplace, whether you run an e-commerce business or a blog.

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to ...

Upwork details 20 side hustle ideas for supplementary income, emphasizing creativity and flexibility to meet holiday expenses ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.