Netflix's interest in acquiring Warner Bros. Discovery hinges on YouTube's scale. So how big of a threat is YouTube?

YouTube TV will add 10 genre-specific plans next year, starting with one dedicated to sports. The idea is to allow people to ...

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile ...

YouTube TV will introduce nearly a dozen genre-based channel packages in early 2026 through a new feature called YouTube TV ...

But it appears YouTube is following the approach of other pay-TV providers in offering smaller, genre specific packages — ...

The new packages will give consumers more flexibility over the content that they want to pay for. YouTube notes that users ...

YouTube said on Wednesday it will roll out new genre-based subscription plans for YouTube TV in the U.S. early next year, ...

YouTube will produce creator-led content featuring US Ski & Snowboard athletes, capturing exclusive, behind-the-scenes ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

Branding a business for millennials and Gen Z takes more than a good look or a trendy color palette. Younger buyers want to feel a real connection, and that only happens when your brand shows up with ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn’t ...