In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

At the MarTechAI Summit 2025, marketers unpacked how agentic AI is shifting the industry from event-triggered automation to ...

There is a sharp divide between data-driven businesses and those still guided by instinct or budget constraints. How does ...

Garima Lohia finished her schooling in Buxar and graduated from Kirori Mal College, Delhi University in New Delhi.

Discover five lessons on building range as a leader, developing non-linear leadership capabilities that drive innovation and agility at Sanofi and beyond.

The offer comes right when people are thinking about how they'll pay for holiday shopping and heating bills. But how much ...

How pharma marketers can time brand messages to prescribers when it matters most.

By Akwasi Sarpong ‘I am online always, operating 24 hour business on WhatsApp, as my source of livelihood and income ...

In Southeast Asia, performance marketing has reached an inflection point. What began as a discipline defined by optimisation ...

In the digital era, where businesses are increasingly reliant on streamlined processes for operational efficiency, the role of Business Process Management (BPM) emerges as paramount. With the growing ...

It is safe to say that since OpenAI first released ChatGPT in October 2022, AI has been the most widely covered and discussed topic in the U.S. By January ...