You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

With 12–14% of digital ad spends lost to invalid traffic and AI-led bots, experts warn India’s biggest marketing channel ...

A different approach to customer acquisition is needed for businesses to survive, let alone thrive, in this new era of AI ...

Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators ...

Semify, a white-label digital marketing software platform specialising in Search Engine Optimisation (SEO), Paid Search Advertising (PPC), Paid Social Advertising and AI Optimisation (AIO), has ...

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion ...

SEO tools provide critical data for optimizing website performance and content strategy. Integrating AI and automation in SEO tools enhances efficiency and accuracy ...

Pre-engagement investigation is systematic due diligence preventing partnership failures. Investigate agency portfolios to see types of clients they've worked with and success stories generated.

It’s a practical guide that helps you re-evaluate your business and find ways to grow without necessarily needing a huge ...

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads ...

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...