Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...

GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Prior to this, he held senior leadership roles at Amazon. He has also spent seven years with Airtel in various marketing and ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

The North America Marketing Automation Software Market offers substantial growth prospects driven by increased digitalization ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...