Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...

GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Prior to this, he held senior leadership roles at Amazon. He has also spent seven years with Airtel in various marketing and ...

The North America Marketing Automation Software Market offers substantial growth prospects driven by increased digitalization ...

North, AMP’s super and retirement platform, has appointed specialist independent B2B agency Green Hat to devise and drive its ...

North has appointed Green Hat to lead its business-to-business media strategy, following a competitive pitch.The announcement ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...