Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

The North America Marketing Automation Software Market offers substantial growth prospects driven by increased digitalization ...

Channel99, the first AI-powered decision engine for B2B marketers, has introduced functionality that leverages its industry leading account identification to create high performing B2B audiences with ...

Independent agency broadens its global footprint with a bold, future-focused approach to client growthAtlanta, ...

Ammunition, one of Adweek's fastest-growing independent agencies, today announced its expansion into Europe with the opening of a London office.

In a world where trends change literally overnight, and audiences demand constant innovation, brand heritage and simple ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Uber Advertising has announced the appointment of Bruna Piovesan as its new Global Head of Marketing. Piovesan, known for ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

As digital buying behavior evolves, content engagement is no longer a secondary metric. It is the proof of intent where B2B ...