Microsoft Advertising will pilot AI Max for Search in May, adding AI-assisted campaign tools across Bing and Copilot.

Marketing teams are adopting agentic AI systems to automate tasks such as content creation, audience testing, and campaign ...

Tools that reduce doubt quickly support the sale; anything slower just adds friction. The opportunity here is not to teach ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

Client meetings sit at the centre of modern service businesses. Revenue is negotiated there. The scope is clarified there.

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The ...

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer ...

Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising. That is the stark finding from a new report released by digital ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service. This is according to a survey by analyst firm Gartner, which also found that 53% of ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...