With this new release, companies can identify high-performing creatives, optimize spend, and maximize campaign effectiveness across TikTok campaigns.

Channel99, providers of a decision engine for B2B marketers, has introduced functionality that leverages account identification to create high-performing B2B audiences with artificial ...

Cordial's new insights, messaging, and first-visit personalization features give marketers clear visibility into customer intent and faster ways to act on it.

Kustomer's Data Explorer turns CX reporting into a live conversation, giving leaders instant explanations and recommended next steps.

WunderKIND Ads has integrated with Yahoo DSP, granting advertisers scalable, data-rich access to Wunderkind's proprietary CTV Pause Ads.

PAR Technology, a foodservice technology provider, today launched Smart Passes, a wallet-native loyalty solution that transforms Apple and Google Wallet into a real-time, app-free loyalty channel.

Marchex's new AI search attribution capability enables businesses to capture LLM-driven call sources and link them to outcomes.

Acquia Adds AI Agents? to Source CMS. Acquia today launched three artificial intelligence agents for its Acquia Source content management system. Acquia Source, powered by Drupal, ...

CRM systems provider Workbooks today launched AI-Enabled CRM to automate repetitive sales tasks, improve data accuracy, and empower sales teams to work smarter. Workbooks' AI CRM's core features ...

Precisely has added Sentiment Analysis, Contextual Rewrite, and Readability agents along with AI Intelligent Search functionality.

Alchemer, a customer experience and feedback technology provider, has expanded the artificial intelligence capabilities in Alchemer Pulse, its insights automation platform that transforms open-text ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...