We’ve heard time and time again from creators with more than one million subscribers that the most important first and next step is to make authentic, genuine content. All the tips, tricks and advice ...

Since the earliest days as a company, our Community Guidelines have protected the YouTube community from harmful content. Today, the vast majority of creators upload content in good faith and don’t ...

Misinformation has moved from the marginal to the mainstream. No longer contained to the sealed-off worlds of Holocaust deniers or 9-11 truthers, it now stretches into every facet of society, ...

Each month, more than 2 billion people come to YouTube to listen to their favorite music. Navigating the expansive landscape of great music has become a job within itself. With all of the amazing ...

Being a YouTube creator isn't just about making videos and racking up views and subscribers - it's about building a community of fans who truly connect with you and your content. Think of your channel ...

You asked, and we listened! Today, we’re announcing that Background Play and Downloads are coming to YouTube’s Premium Lite subscription service. Starting today ...

This April, YouTube turns 20 and we celebrate 20 years of the Creator Economy. With 3 million channels in the YouTube Partner Program –700,000 in just the last three years – and a staggering $70 ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

We believe in supporting creators at every stage of their journey. That’s why we’re expanding access to the YouTube Shopping affiliate program to all creators in the YouTube Partner Program with at ...

Over the past four years, YouTube has paid out $100 billion to creators, artists, and media companies. A significant force behind this thriving creator economy is the collaboration between creators ...

Over the past few years, we’ve worked hard to build a suite of copyright management tools that gives rightsholders control of their copyrighted material on YouTube. These tools have allowed creativity ...