Open letter from Omar Hamoui, founder/CEO of AdMob, San Mateo, CA, to publishers, advertisers and visitors to AdMob.com This morning we announced that AdMob has signed a definitive agreement to be ...

When Google CEO Eric Schmidt mentioned a few weeks ago that the M&A spigot is now back on at the search giant, he wasn’t talking about a trickle. Today’s announced deal to by mobile ad startup AdMob ...

I am really excited for Omar Hamoui, Jason Spero, Tony Nethercutt and the rest of the AdMob team on their acquisition by Google. I am also excited to hear that Google?s go-forward strategy includes ...

I’ve been pouring over yesterday’s news of Google’s AdMob acquisition, and given the conversations I’ve had with various members of the mobile ad monetization industry, I’m left wondering if Google ...

In the budding world of mobile advertising, whoever can control the app developers and gain access to the ad inventory on their apps will eventually win the game. Keep that in mind as you try to ...

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These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

AdMob CEO Omar Hamoui (right) speaks with CNBC's Jon Fortt at MobileBeat 2010 (Credit: CNET) With the official introduction of iOS 4 at last month's Worldwide Developers Conference, Apple modified its ...

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that ...