Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

New arrivals include a ‘gallery’ format for mobile, enabling advertisers to reach users with multiple images and the introduction of ads within the discover feed built into many Android home screens ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

The profound shift to mobile devices and the disruptive force that are video streaming services have created tremendous opportunities for innovation and hugely improved advertisers’ chances of ...

YuMe, Inc. (NYSE: YUME), a leader in brand video advertising software and audience data, today announced the availability of an immersive mobile vertical video ad format for brands and advertisers.

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine marketing (SEM) is still a key element for increasing visibility and ...