Local newspaper Web sites are seeking safety in numbers and convenience, joining large networks for online display ads. These networks are proving to be a key part of online strategy for newspapers, ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages.

Editor’s note: This story has been updated to include a statement from Google. Google wields an illegal monopoly over key aspects of online advertising technology, a federal judge said Thursday. The ...