Jennie Carlson is the EVP and Chief Human Resources officer at US Bancorp, the parent company of the U.S. Bank . They are the 5th largest bank in the US, with 67,000 employees. Jennie has been with ...

In a competitive and volatile business climate, people analytics is arguably more important than ever. But while HR departments understand the importance of data, what does people analytics really ...

The final report by the Commission on Evidence-Based Policymaking promises to refocus attention on the use of performance data. This is not new of course; the use of metrics has evolved over more than ...

When I first started in HR, everyone saw our department as just the group that planned the company picnic. And they thought those picnics were equivalent to employee engagement. But these kinds of ...

At several conferences recently, I've had the opportunity to talk with a variety of B2B marketers on the topic of analytics. During one conversation with a marketing vice-president for a B2B company, ...

Amid all the buzz around advanced AI-powered data analytics, one crucial component often goes unnoticed: the metrics layer. This is where metrics creation takes place, the process that defines and ...

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are ...