LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest trade promotions optimization study on the yogurt manufacturing industry. A ...

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...

Few retailers and manufacturers are satisfied with the current state of trade promotions -- and significant changes in the way manufacturers spend are on the way, according to Trade Promotion 2005, a ...

As trade promotion marketing becomes increasingly fragmented, manufacturers are being slow to adapt and as a result have fallen significantly out of sync with the diversified approach being taken by ...