Screenshot of the Mekanism created Napster ad that put the creative agency on the map for creating "viral" campaigns.Mekanism In 2003, before Facebook and Twitter and YouTube, before Keyboard Cat and ...

The need to break down the barrier between brand and performance marketing has changed the shape of agencies, with a traditional creative focus more frequently complemented by data-oriented work that ...

Marketing M&A may be set to cool with the creeping economic downturn, but a few noteworthy deals have gotten in under the wire. Last month, ad agency Mekanism was snapped up by Plus Company, a ...

San Francisco, and now New York-based Mekanism bills itself as an expert in "storytelling for emerging media," and it has license to do so, given its award-winning efforts pioneering the new media ...

As they enter a new market, Mekanism president and CEO Jason Harris and partner/strategic development Pete Caban talked about how they approach their new town and client. The office is in the vibrant, ...

One year ago, the ad agency Mekanism was bought by PE-backed holding company Plus Company. Mekanism CEO Jason Harris tells Insider what he wished he knew beforehand. He said going through due ...

As an entrepreneur, one of the most sought after marketing anomalies is the creation of the viral video. With over 4 billion views on YouTube each day, the opportunity for exposure is tremendous. But ...

For our experiment in online influence, we worked with–and reported on–viral marketing company Mekanism. Then our photographer got the partners at Mekanism to strip down for this fun photo taken at ...

In a bid to service clients more effectively — and generate a new revenue stream in the process — independent creative agency Mekanism has launched a new media practice. The new offering will start ...

For Mekanism’s Jason Harris, Cinco de Mayo 2010 is a day he’ll never forget. Yet his fondness for the holiday has little to do with the celebrations (and copious amounts of tequila) that normally come ...