When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic.

Google has posted in the Search for Beginners section of the Google Webmaster YouTube channel an SEO Explained video. This video goes through the basics of SEO including on page SEO, multimedia SEO, ...

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how ...

Are you up to speed on maximizing the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment. Search Engine Journal uses the information you provide ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Years ago, many law firms wanted to start their business name ...

Search engines increasingly evaluate not just individual pages, but entire ecosystems of information surrounding brands, topics, and authors. In this environment, entity-based SEO has shifted from an ...