In the rapidly changing world of search engine optimization (SEO), businesses must constantly adapt to stay competitive. The emergence of AI search engines has significantly altered how people find ...

This approach gave us a roadmap grounded entirely in real user intent and actual performance signals. It helped us focus our ...

For years, SEO has been a game of attracting clicks. But as Google’s AI Overviews and other generative AI search features become more sophisticated, we’re witnessing a shift: fewer users clicking ...

Your SEO traffic is dropping and it will get worse. Here's exactly what changed in 2025, why clicks are disappearing, and how ...

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

In today’s digital-first world, being visible online isn’t just important, it’s essential. Whether you run a small local business or manage a multinational brand, your visibility on search engines dir ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Google's John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that "it's good to have multiple separate sources of traffic ...