This yellow gold, diamond, and black sapphire-coated off-catalog release has an asking price of half a million dollars, but ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

You like the look of a Rolex, but are you choosing one purely based on aesthetics and general functions, or are you considering how it will perform as a long-term investment? That's right; savvy ...

We were on the ground in Geneva, and the Rolex Cosmograph Daytona in Rolesium stole the show at Watches and Wonders 2026.

Several Rolex watches on display in a store - saeid poorat/Shutterstock Most Rolex watches can feel out of reach for those with an average income. But Rolex pricing is dynamic and can range from a few ...

With a new patented bezel, a first-of-its-kind dial, and an off-catalog status, the Cosmograph Daytona 126502 is an instant ...

The Pepsi's departure isn't the only story of this year's show. Here’s what’s worth knowing about Rolex’s releases at Watches ...

Rolex celebrates the lineage of the Oyster case for 2026. They also revealed a new Yacht-Master II and Datejust with a green ...