Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

Pink is for girls. Blue is for boys. Of course our society allows exceptions now and again, but imagine showing up to a boy’s baby shower with a pink bib and matching pink shoes. There would be ...

Two-year-old Franklin Delano Roosevelt sits primly on a stool, his white skirt spread smoothly over his lap, his hands clasping a hat trimmed with a feather. Shoulder-length hair and patent leather ...

Dressed in pink from head to toe and surrounded by her many pink possessions, four-year-old Jeeyoo strikes a pose in her Seoul, South Korea, bedroom for a 2007 photograph. Also in Seoul, six-year-old ...

Is there truth to the idea that men prefer blue and women like pink? Claudia Hammond investigates, and discovers why these colours matter more than we think. It’s easy to spot the girls’ section of a ...