A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what ...

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those ...

Organizations worldwide spend billions of dollars collectively on database marketing solutions that turn data into business insight, which in turn drives business results. To be successful, these ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels. This data, and the way it is used for improved business performance, is ...

This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled “The Data Management ...

Your customers are the lifeblood of your business but just how well do you know them? If you know only their email addresses, it’s safe to say you could know them better. Admittedly you can contact ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

San Francisco—The early morning session at any conference can do a lot to put attendees on the right path for the rest of the day, and Arthur Hughes’s “Nine Deadly Mistakes in Database Marketing” ...