The prognosticated primary logo change from the traditional "C" to the Bear is not a means to re-design the team's uniforms or any component of their principal design fields, the Bears clarified.

BERKELEY, Calif. (KGO) -- From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated brand ...

The 'b9' logo denied due to 'likelihood of confusion' with Back9 Golf Apparel's registered mark. James has worn shoes bearing ...