Instagram has launched its first video ads on the site, with Disney, Banana Republic, Activision, Lancome and the CW Network the first brands to take up the new 15 second ad format. The videos appear ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...