Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. One of the most popular and oft-asked questions from prospective as well as ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it ...

Volume 6 of the PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The publication is intended to help users: measure social media; use metrics to ...

PR Newswire reports on how AI alters brand perception, urging PR teams to measure AI visibility through mentions, sources, and AI-generated descriptions.

What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

The PR Measurement Guidebook delivers new ideas for measuring the impact of public relations efforts. The book is intended to help users: measure social media; use metrics to determine how well public ...