Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. One of the most popular and oft-asked questions from prospective as well as ...

PR Newswire reports on how AI alters brand perception, urging PR teams to measure AI visibility through mentions, sources, and AI-generated descriptions.

Learn how to measure PR impact using attribution, amplification, and integrated marketing strategies to turn earned media ...

Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking. Google’s recent leak highlighted engagement as part of the ranking ...

You’ve been working diligently on your public relations campaign, implementing various tactics to reach your key audiences and drive specific actions (buy, visit, like). You’ve pivoted to stay ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

In recent years it has become increasingly clear that public relations work is an important source of added value. This naturally also applies to startups: investors must be convinced, customers won, ...

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

"Marketer:2:Marketer" is a biweekly advice column that answers marketing-related questions submitted by our readers. The public relations, promotion, branding and Web marketing experts at ...

We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it ...