70 years ago, Matchbox sprung into existence after the school Jack Odell’s daughter was attending would only allow students to have toys that were small enough to fit inside a matchbox. As a result, ...
They are loved by children the world over and, thanks to their durability, have been passed down through the generations.
Inspired by the visual language, cultural history, and format of matchboxes, three contemporary Indian projects are reimagining this object in strikingly different ways.