Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I’ve experienced and navigated through dozens of Google updates and led SEO operations for many big brands.

Keyword stemming is said to be beneficial for search rankings. But is it truly a ranking factor? Let's take a look at the evidence. Keyword stemming, once a popular search engine optimization tactic, ...

Opinions expressed by Entrepreneur contributors are their own. Competing against so much content on the web makes it hard to outrank others in the SERP (Search Engine Results Page) battle, even when ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

Google's John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand ...

Asad Kausar is CEO at Dabaran, a Chicago-based SEO agency that focuses on enhancing online visibility by improving search engine rankings. If you want more website visitors, you have to get your ...

You followed the SEO playbook. You carefully selected keywords, analyzed competing content, and published long‑form articles that filled gaps in coverage for dozens of topics. Yet your Google rankings ...

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Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...

How to Improve SEO? 15 Experts’ Recommendations 10 Best SEO Tools For 2025 – Our Favorite Services The Best Rank Tracking Software of 2025 Your hard work SEO-wise must be rewarded with great results.

When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to ...