In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. What are the career and life goals of Gen Z? What gets them ...

Leeatt Rothschild is the founder and CEO of Packed with Purpose, where business gifts make a lasting impression because they give back. As Gen-Z’s presence in the workforce grows, business leaders are ...

Gen Z’s buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a ...

Ultimately, Gen Z’s new language practices may be important to track in some respects, but these language choices don’t seem to affect anything more than the words themselves.