With his engaging gap-toothed grin, curly red hair and ruddy cheeks, ethos front man Christian Burke does not look like a rock star. Just as well, as he’s never claimed to be one. The founder and ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...

Persuasive research writing benefits from rhetorical strategies that appeal to credibility (ethos), logic (logos), and emotion (pathos). These appeals help writers convince audiences to accept their ...