In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. The hеating, vеntilation and air conditioning industry is ...

Data strategies and modernization initiatives misaligned with the overall business strategy—or too narrowly focused on AI—leave substantial business value on the table. In partnership withThoughtworks ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

In her new role, Cocquelin (pictured) will work with brands on using their customer data in communications strategies and in supporting customer journeys. Cocquelin previously held senior leadership ...

Generative AI (gen AI) has ushered in a wave of significant transformations across a range of business functions, including corporate legal functions. This innovative technology has the potential to ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...