Legendary ad person Bill Bernbach once said, “If your advertising goes unnoticed, everything else is academic.” It’s not an understatement to say that managing higher ed brands has become increasingly ...

Revenue doesn’t come from being visible. It comes from being chosen. And you don’t get chosen because your targeting was accurate. You get chosen because something about you feels different. Something ...

A few days back, I posted about the difficulty of distinguishing commercial from noncommercial usage with respect to the Creative Commons license. There's an ongoing legal case that concerns another ...

This article present a brief discussion of creativity in advertising, along with some current views of advertisers which seem to infer that advertising agencies can be induced to be more creative ...

The Scale Creative in Atlanta transforms commercial video production with authentic storytelling, recruitment films, and remote video creation. ATLANTA, GA, UNITED STATES, January 6, 2026 / ...