This week, the NFL announced that in the 2025 season they will use a digital measurement system to conduct chain measurements instead of bringing the chains onto the field. This change is expected to ...

The NFL has replaced the traditional 10-yard chain measurement for first downs with a virtual system. The new system uses Sony's Hawk-Eye technology and six 8K cameras in each stadium to optically ...

When it’s time to measure for a first down in the USFL, the officials will call for a high-tech solution in place of the decidedly low-tech 10-yard chains that have been used in football for a century ...

Editor's Note: This article first appeared in the January 2025 issue of Supply Chain Management Review. For more content like this, click here to subscribe to either the print or digital edition of ...