New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The ...

Shopping today is no longer driven purely by need, it has quietly evolved into an emotional and psychological experience.

For some consumers, it’s becoming harder to downplay promotional deals on products and goods as the price of everyday items continues to rise and many see their budgets being stretched thin. Despite ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

A clinical study of treatment-seeking patients reveals that compulsive buying disorder affects men and women in similar ways psychologically, but gender differences emerge in what people buy and how ...

According to ‘Green Buying Behaviour - Global Online Survey’ price and quality are the most important factors in buying decisions but green descriptors are significant, particularly for women.