The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media and connected television (CTV) platforms to a social platform with nearly 1.6 billion ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. Everything changes now–AI agents in advertising are a ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, ...