If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their “smartphone.” Most have no real budgets of any kind, don’t know ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Opinions expressed by Entrepreneur contributors are their own. It’s surprising how many entrepreneurs launching a business do so (or plan to) without a well-thought out marketing plan. Earlier this ...

COOS BAY — In four short hours, you can gain a basic knowledge of strategic marketing and marketing plan creation. Southwestern Oregon Community College’s Small Business Development Center will offer ...