With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase ...

For retailers across verticals, the back-to-school (BTS) season is a pivotal time to generate eye-catching campaigns and in turn, drive sales across all channels. From clothing brands to office supply ...

Years ago, Staples aired one of my favorite commercials for the back-to-school shopping season. It opens with the classic holiday song “It’s the Most Wonderful Time of the Year.” You see a giddy dad ...

Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...

A recent report found that August has become a prime month for consumers taking on extra credit card debt, and back-to-school shopping is the likely culprit. Many back-to-school ads feature items ...

Split image: Left side shows a woman in a yellow plaid outfit and hat walking a cartoon dog on a blue and green background with “JCPenney’s BACK-TO-SCHOOL Beauty Diary.” Right side advertises ...

Lisa Ward was startled at the prices on sneakers when she recently went back-to-school shopping for her twin boys. “All of them were at least $10 or $20 more than last year. That pissed me off, but I ...