Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service ...

For years, two questions have nagged me: Why would anyone want to buy a pair of corduroy pants? And how can Google 's AdWords technology effectively be used to generate more business for my company?

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Some highly competitive businesses have to pay an average of $50 or more per click! Here are the top 25 most expensive keywords in Google AdWords (and why). You know who makes a lot of money? Google.

Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the conversation on ...

AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly ...

Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, ...

You can delete AdWords campaigns, but the deleted campaigns will still be visible in your AdWords Editor dashboard. This is because AdWords transactions are of a financial nature, and an audit trail ...